Apocalypse soonish

The much vaunted apocalypse of 2012 had failed to materialise, or dematerialise, depending on your point of view (I mean, obviously, since you're reading this). Those that, in anticipation of the end of days - indeed, months, decades, millennia and so on - had released the equity in their homes - might as well spend it while you can - and, in return, handed over their mortgage deeds to the multinational insurance corporations. Of course, the corporations had had a hand in promoting the largely foundationless hysteria in the first place and had promptly cleaned up when the former owners, now rental occupiers, had squandered their remaining funds in anticipation of the now non-event. For those that had lost out, there was to be a rare second chance, for they were then re-employed by the corporations to work - commission only - on selling doomsday equity release plans - for an increased rental fee allowing them to stay in their homes - that now fixed the impending apocalypse in the last financial quarter of 2050 AD, when the mother of all solar storms would finally furnish the Earth with its last taste of the son.