Saturday, 7 August 2010

Strategic philanthropy

The billionaire, informality his formality, attired in signature casual wear - the working blue jeans and black, stain-resistant, long-sleeved, roll-fold-neck, sweat shirt combo: no conspicuous label overhangs; stray tags a-dangling; legible or illegible legends; solo logos; chivalric crests: cryptic allusions, attributions or encrypted illusions; popular or unpopular nomenclatures; religious and/or secular symbols; nostalgic heraldics, quixotic quotes; iconic idents - certainly no Che Guevara bravade - images, montages or tethered totems. Visibly inconspicuous. Not supermarket budget brand, but richly unassuming consumption. Except the colour-coded wristband. An uncharitable give away. Subtly Needy.

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